Dear Ms. “Name”,
Over the course of the last 9 months I have written hundreds of cover letters, filled out innumerable online applications, and reworked my resume a mind-numbing 50 times; and yet I have not landed a full-time marketing or market research position. Some would call this failure, I do not. Each of these “failures” has taught me a lesson, provided feedback, and stirred a desire to constantly improve that fuels my motivation. Dan Pink calls this the “Paradox of Success”, Edison describes it as finding “… 10,000 ways [it] wont work,” and I like to think of it simply as research. With this in mind, I would like to tell you about the successes that have resulted, and how they translate into juicy success for BrainJ—–:
Intrinsic Initiative: I have come to realize the world is what you make it, and the conventional way of doing things is not always the best way. To gain professional experience, I expanded on limited roles with Chicago Beer Experience and S3 Leagues by seeing their problems as an opportunity to create solutions. S3 Leagues had no social media, I stepped up and created a social media strategy and campaign then implemented it. Chicago Beer Experience needed more market exposure without spending any money on it; I created a concierge promotional package. Similarly, my professional contacts in Chicago were limited, so I created a blog about successful marketing professionals. I began by reaching out to professionals I admired for informational interviews, and now have Manny Rivera the founder of Chicago Branding Group as a mentor as a result. BrainJ—– will have problems, and I will take it upon myself to create solutions.
Eclectic Experience: Similar to what I noticed about you from your Linkedin profile, I come from an eclectic professional background. In college I managed a state senate campaign where among other things I practiced using research and insights to create strategy. My experience with the startup companies mentioned above has given me experience in everything from consumer facing operations, to copy writing and design work, and strategy creation and execution. This gives me a firm understanding of the needs for market research and an understanding of the consumer frame of mind.
Research Ready: I went to college in a research heavy major where I learned to synthesize complex communication theory and its human application into simple and persuasive copy. This academic knowledge is bolstered with the professional experience mentioned above. In addition, I am excellent using excel to find insights then reporting them in a compelling way with powerpoint.
Clear Vision: I am passionate about finding out what people want, affecting the way they think about those desires, and delivering on those expectations. As BrainJ—–’s Marketing Researcher Intern I will bring with me a refined ambition and goal. This path is one in consumer based market research and marketing with an emphasis on packaged goods. As a result, I fully want to work with BrainJuicer. It is no accident I am applying for an intern position within it, and I understand that I must work my way up from the bottom as an intern. I am excited about what this work will entail and the impact it will have on BrainJ—–.
Conclusion: I am motivated to create solutions and do more than what is expected of me, I come from a diverse marketing background, I am a practiced researcher, and I am 100% bought into BrainJ—–’s product and philosophy. For these reasons, I urge you to make me a BrainJuicer Marketing Research Intern. And, I thank you for reading this detailed cover letter; much of what I have read advises against such length, but in my own research and experience I have found the need to innovate from conventional wisdom to capture success. I hope you agree. I will call (773) 754-#### to follow up this email on Friday.